As sunlight poured down from the foothills of the
Pyrenees to Madrid, a meaningful dialogue bridging
Eastern and Western visions for the vaping industry
was unfolding.

On May 29 (local time), Swim, founder of Yishitu
Electronic Technology Co., Ltd., arrived in Spain as part
of the Chinese E-Cigarette Association’s overseas
delegation. During the visit, Swim conducted a two-day
in-depth exchange with the Spanish E-Cigarette
Association (UPEV). The delegation was warmly
welcomed by Arturo Ribes, President of UPEV, David
Giménez, Co-Founder of UPEV, and Eduardo Catalán,
Commercial Director of Drops E-Liquids.

In a setting filled with sincerity and forward-looking
vision, both sides engaged in open and insightful
discussions on key topics such as the current
landscape of the Spanish and broader European e-
cigarette markets, emerging development trends,
regulatory environments, and evolving consumer
demands.

This was more than an exchange of information—it
was a collision of ideas and the building of shared
understanding. The visit laid a solid foundation for
deeper collaboration between the Chinese and Spanish
vaping industries in the future.

Arturo Ribes, President of UPEV, provided a detailed
overview of the unique structure of the Spanish vaping
market. As one of the key markets in the European
Union, Spain has seen a steady rise in its vaping user
base in recent years. Disposable devices, with their high
cost-effectiveness, have become the mainstream
choice among consumers. At the same time, Spain
has adopted a relatively inclusive regulatory approach
toward e-cigarettes, imposing only an excise tax on e-
liquids. This has created a stable environment for
industry growth.

During the exchange, Ao Weinuo, Secretary General of
the China E-Cigarette Chamber of Commerce
(ECCC), noted that China, as the global hub for e-
cigarette manufacturing, shares strong
complementarities with the Spanish market in areas
such as supply chain integration and R&D. He
expressed the hope that, through UPEV’s industry
resources, a localized cooperation bridge can be built
to help more Chinese vaping enterprises engage in
deeper collaboration with the Spanish industry.

He highlighted FEEMO’s core brand positioning and key
offerings — including products fully compliant with
European TPD standards, as well as FEEMO Gemini
28000 dual-flavor device, specially tailored for the
Spanish market. Gemini 28000 was developed with
deep insight into Spanish consumer preferences and
market demands, showcasing FEEMO’s strong product
innovation and remarkable adaptability to local needs.

“The Spanish market has a strong appetite and sharp
appreciation for high-quality, innovative, and compliant
vaping products,” Mr. Swim shared. “We see great
potential here. FEEMO’s entry into Spain is not just about
exporting devices — it's about delivering a user
experience that is reliable, enjoyable, and responsible.

Poco has already gained a certain level of recognition
in Spain, which provides a valuable foundation for
FEEMO’s full-scale expansion. Our goal is to integrate
our strengths, work closely with local partners, and turn
FEEMO and Poco into truly localized, trusted, and
beloved brands in the everyday lives of Spanish
consumers.”

When discussing the globalization of China’s e-cigarette
industry, Mr. Swim shared his insightful perspective:

“In the past, Made in China stood for powerful
manufacturing capacity and supply chain efficiency.
Today, companies like Yishitu are at the forefront of a
strategic leap—from manufacturing exports to brand
exports. This is not just about sending trademarks
overseas; it's about delivering brand value, innovation,
cultural understanding, and social responsibility to the
global stage.”

He elaborated further:

“Manufacturing export focuses on cost-effective
products. But brand export requires a deep
understanding of local culture, regulations, and
consumer sentiment. It means building a full brand
ecosystem — from product development, compliance,
and distribution, to user experience and after-sales
service — where every touchpoint reflects our unique
value and respect for the end user.

Mr. Swim emphasized that true business success must
be grounded in a strong sense of social responsibility:

“The development of the e-cigarette industry comes
with significant social responsibilities. At FEEMO, we
uphold the principle of ‘compliance first, quality as the
foundation.’ We strictly adhere to all regulations in China
and our target markets, and are committed to
providing adult consumers with high-quality, safe, and
compliant harm-reduction alternatives.

We fully recognize that responsible product innovation,
strict protection of minors, and working alongside
industry associations to promote healthy and
standardized development are the cornerstones for
long-term brand respect and sustainable growth.

This in-depth exchange with UPEV marks a significant
milestone in Yishitu Electronic Technology’s globalization
journey, and sounds the clarion call for FEEMO’s
expansion into the Spanish and broader European
markets.

Under the watchful gaze of the Pyrenees, the insights of
the Eastern and Western vaping industries
converged—together envisioning a blueprint for win-win
cooperation.

With firm steps, Yishitu and FEEMO are moving from
intelligent manufacturing in China toward becoming a
globally recognized name. Committed to delivering
better experiences for consumers worldwide, we strive
to advance the industry through healthy, regulated, and
sustainable development—together with our global
partners.